The idea of the dunhill man is multiple, not singular. And in turn, so is the idea of Britishness – something crucial to dunhill and the way we approach style here’ says Mark Weston, Creative Director of dunhill. 

‘There is not a single way of being British, there are many; there is classicism and tradition as well as an idea of the contemporary and shifting. In many ways, the campaign is about literally showing these different perspectives at once.’ – Mark Weston