Ines Susaeta x Pukas Surf · Two Families United By The Sea
CREATIVE DIRECTION · SURF
Ines Susaeta x Pukas Surf · Two Families United By The Sea
CREATIVE DIRECTOR Marcos Azpiroz
ART DIRECTION Ander Lopez
PHOTOGRAPHER Iker Basterretxea
Pukas Surf and Inés Susaeta join their craftmanship, their vision and insipiration on the sea to bring to life a unique collaboration inspired by an iconic seashell from Hawaii.
A Tribute to the ‘Puka’ (Hole in Hawaiian), is a collaboration between two families with a special connection with the sea for more than 2 generations. We created a capsule collection of surfboards, jewels and apparel inspired on on a ‘puka’, a Hawaiian shell characterized for a tiny hole on it.
We used the sea and the beach as a key element of the collaboration and decided to work with a colour palette that can be found on the Basque Country shore.